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Where To Advertise My Holiday Home For Free

April 21, 2016 By Karen Spencer Leave a Comment

Where To Advertise My Holiday Home For Free

Where to advertise my holiday home for free is a question often asked.  Instead ask yourself, “what can I do to advertise my holiday home for free?” This involves a move away from “where can I list”, a move away from the ‘list and they will come’ approach.  It’s a move towards you as an […]

Filed Under: Advice for New Holiday Home Owners, Marketing Tagged With: blogging, social media, starting out, word of mouth

5 Best Practices To Get The Most Out Of Your Airbnb Listing

April 6, 2016 By Karen Spencer Leave a Comment

5 Best Practices To Get The Most Out Of Your Airbnb Listing

A fantastic guest blog from Snezana from Short Term Stays sharing the 5 best Airbnb practices.  Every Airbnb listing is a starting point. It’s how you get the ball rolling in your pursuit to corner the market and become the ultimate Airbnb host. Having a complete listing is the sole mechanism that gives your potential guests […]

Filed Under: Advice for New Holiday Home Owners, Marketing Tagged With: Airbnb, listing sites, starting out

What’s Your Story?

March 31, 2016 By Karen Spencer Leave a Comment

What’s Your Story?

As a holiday home owner, you need to use everything you can to stand out online. As you know, it’s a very busy market place and even within your area guests will have plenty of accommodation choice. Your job is to convince them that a holiday with you will solve their problems and give them […]

Filed Under: Advice for Established Holiday Home Owners, Advice for New Holiday Home Owners, Marketing Tagged With: marketing tips, starting out

5 Things A Big Agency Won’t Tell You

March 9, 2016 By Karen Spencer Leave a Comment

5 Things A Big Agency Won’t Tell You

They won’t tell you to come out of the shadows, to stand out and to go get your own bookings! I imagine we all have experience of a big holiday home agency either having used them in the past or maybe still using them now? They have their uses, in particular their large marketing budget! […]

Filed Under: Advice for Established Holiday Home Owners, Marketing Tagged With: advertising, established owners, holiday home agencies, holiday rental business, listing sites

Where should I advertise my holiday home?

December 10, 2015 By Karen Spencer 6 Comments

Where should I advertise my holiday home?

Once your property is ready for paying guests, the next step is to get guests to find you and the dilemma of “where should I advertise my holiday home” raises its head. As private holiday home owners, we don’t have endless advertising budgets in fact they are really tiny! So we have to choose wisely and […]

Filed Under: Advice for New Holiday Home Owners, Marketing Tagged With: advertising, agency, listing sites, starting out, website copy

How to increase prices and still get bookings

November 4, 2015 By Karen Spencer 2 Comments

How to increase prices and still get bookings

When setting your pricing you must always: offer value for money know your ideal guests then market your value for money property to them 1. Value for Money Take this example of two holiday apartments. Apartment 1 is a one-bed basic apartment priced at £300 a week. It’s basic, no extras; what you see is what you […]

Filed Under: Advice for Established Holiday Home Owners, Marketing, Mindset, Money Tagged With: established owners, get more bookings, marketing tips

How To Get More Bookings For Your Holiday Home In Low Season

October 22, 2015 By Karen Spencer Leave a Comment

How To Get More Bookings For Your Holiday Home In Low Season

As we move into the low season it’s natural that the booking calendar is looking leaner than it did a few months ago. Don’t panic it’s to be expected but don’t sit on your laurels either.  Here’s what you can do to get more bookings for your holiday home in low season. 1. Talk it up […]

Filed Under: Advice for Established Holiday Home Owners, Marketing Tagged With: established owners, get more bookings, marketing tips, social media

How to market your holiday rental. Are you guilty of this?

June 18, 2015 By Karen Spencer 2 Comments

How to market your holiday rental. Are you guilty of this?

How to market your holiday rental Picture the scene You’ve spent all that time and effort on marketing your holiday rental and convincing guests to book with you. They do and they are not disappointed. You exceed their expectations and they have a fantastic time in your holiday rental, in your part of the world. […]

Filed Under: Advice for Established Holiday Home Owners, Marketing Tagged With: established owners, marketing tips, newsletters, return guests

5 Easy ways to market your holiday home to appeal to families

June 4, 2015 By Karen Spencer Leave a Comment

5 Easy ways to market your holiday home to appeal to families

Are you family-icious? Get your holiday rental family-ready. As we all know, self-catering holidays are a popular choice for families.  Whether it’s parents with pre-school children taking holidays out of peak season or families with school age children booking your property during the school holidays, it’s a big market. To ignore the family market is to […]

Filed Under: Advice for New Holiday Home Owners, Marketing, Mindset Tagged With: families, marketing tips, starting out

Twitter For Holiday Home Owners – 6 Habits of an Effective Campaign

May 7, 2015 By Karen Spencer

Twitter For Holiday Home Owners – 6 Habits of an Effective Campaign

Do you feel that you’re “doing” Twitter because you feel you should? You spend time on Twitter talking about your holiday rental but you feel that no-one is really listening? Twitter is so busy and fast moving that you’re struggling to be heard above the noise? You’re not alone.  It’s true that there is a lot […]

Filed Under: Advice for Established Holiday Home Owners, Marketing Tagged With: established owners, marketing tips, social media, Twitter

How To Increase Profits From Your Holiday Home – 3 Top Tips

March 23, 2015 By Karen Spencer Leave a Comment

How To Increase Profits From Your Holiday Home – 3 Top Tips

As holiday rental owners, that’s exactly what we want to do – increase profits from your holiday home. But how? Some would advocate you invest as little as possible, offer your holiday rental for a mediocre amount of money each week and as a result fill it as many weeks as possible. But why?  When there’s so little […]

Filed Under: Advice for Established Holiday Home Owners, Marketing, Mindset, Money Tagged With: established owners, ideal customer, increase profits, marketing tips, social media

A real fire in your holiday home?

February 5, 2015 By Karen Spencer

A real fire in your holiday home?

And I don’t mean the type you have to call 999 for, I mean the real fire, in the fireplace, that guests just love! And sitting here in winter, wrapped up in my home office, with a rug on my lap (and sadly no fire in sight), I can understand why! A real fire or log […]

Filed Under: Advice for Established Holiday Home Owners, Guest Satisfaction, Marketing Tagged With: established owners, log burner, marketing tips, real fire, winter

7 Mistakes To Avoid On Your Holiday Rental Website

December 8, 2014 By Karen Spencer

7 Mistakes To Avoid On Your Holiday Rental Website

For all holiday rental owners the purpose of our website is to ultimately get people to book. Yes we want website visitors to stay on our pages, to look at our lovely photographs, to read about us, but ultimately we want them to progress to making a booking.  To increase your chance of this happening: Here […]

Filed Under: Advice for Established Holiday Home Owners, Holiday Rental Website, Marketing Tagged With: established owners, marketing tips, website copy

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